Northwestern University Admission Essay Help

Northwestern University Admission Essay Help Essay Promts Admission Essay requirements Personal Essay is required for undergraduate admisssions. Applicants to Northwestern complete two essays: the Common Application essay and the Northwestern Writing Supplement essay. The suggested word limit guideline gives you the chance to answer each question in detail, while also challenging you to write in a concise and clear manner. In the Northwestern Writing Supplement, we ask students to explain why they would like to attend Northwestern. This question is intentionally open-ended. You may choose one or several aspects of Northwestern to focus your writing, though the majority of the essay’s content should relate to your own interests or experiences. Admission essay/personal statement prompts Personal essay TIP: Essays are an opportunity – they are one of the few sections of your application that you can manage right now, rather than being dependent on your past performance. Essay writing is an excellent opportunity for personal expression and original thought. Office of Admissions Contacts Office of Undergraduate Admission 1801 Hinman Avenue Evanston, IL 60208 (847) 491-7271   LinkedIn University Ranking for Media ProfessionalsGraduate  #3 for Media ProfessionalsUndergraduate  #5 for MarketersUndergraduate  #9 for Investment BankersUndergraduate  #24 Alumni statistics Where they live Greater Chicago Area 44,925 Greater New York City Area 10,320 San Francisco Bay Area 6,985 Greater Los Angeles Area 5,008 Washington D.C. Metro Area 4,813 Where they work Northwestern University, Feinberg School of Medicine 399 Google 366 Accenture 358 Deloitte 331 IBM 304 What they do Education 13,851 Media and Communication 12,889 Research 10,134 Entrepreneurship 9,009 Healthcare Services 7,773 Consulting 6,757 Marketing 6,711 Operations 6,618 What they studied Economics 12,040 Journalism 9,492 Marketing 7,586 Political Science and Government 7,194 Psychology 6,697 Communication, General 5,607 English Language and Literature/Letters 5,372 History 5,279 What they’re skilled at Public Speaking 22,265 Research 22,152 Leadership 21,725 Social Media 20,276 Management 19,636 Microsoft Office 18,974 Strategic Planning 17,845 Editing 15,918 Daniel Roth Executive Editor at LinkedIn Senior Editor at Fortune Magazine Managing Editor, Fortune.com at Fortune Magazine Senior Writer at Condà © Nast Portfolio BSJ, Journalism, Economics, Linguistics Nancy Kruse Menu Maven and Trend Tracker; President, The Kruse Company Executive Vice President at Technomic, Inc. President at The Kruse Company Contributing Editor at Nations Restaurant News M.A., Film Amy Chen Editor at LinkedIn Online Editor, Travel at Frommers.com Community Manager at LinkedIn Freelance Writer: travel, personal finance, gear, tech, health, how-to at Money magazine, Real Simple magazine, and more B.S., Journalism 2000 – 2004 Liz Ryan Founder and CEO, Human Workplace Columnist, Denver Post at The Denver Post VP HR at USRobotics Vocal coach for Sound of Music at Thompson School District MS, Communications 1990 – 2002   Recommendations to apply I got more than a Computer Science Education at Northwestern Yes, academically, Northwestern is well known to be a challenging school. And, I learned a lot about Computer Science and other subjects. And, I got a lot more out of my 4 years in Evanston. I met my closest friends and partners at NU, including my wife. I made my first web page in the EE computer room. I gained a lot of credibility just from Northwesterns name on my diploma. I learned that I was not cut out to be a professional bassoon player. I played pickup basketball as often as I liked (pretty often.) Im a big fan of higher education in general and an even bigger fan of my alma-mater. If youre curious about NU and want to talk, feel free to connect. Tom Resing Web Communications Consultant Public Speaker, Published Author, Microsoft and Jive SME Yes, academically, Northwestern is well known to be a challenging school. And, I learned a lot about Computer Science and other subjects. And, I got a lot more out of my 4 years in Evanston. I met my closest friends and partners at NU, including my wife. I made my first web page in the EE computer room. I gained a lot of credibility just from Northwesterns name on my diploma. I learned that I was not cut out to be a professional bassoon player. I played pickup basketball as often as I liked (pretty often.) Im a big fan of higher education in general and an even bigger fan of my alma-mater. If youre curious about NU and want to talk, feel free to connect. Web Communications Consultant Public Speaker, Published Author, Microsoft and Jive SME 1993 – 1997, BS

Muscle Fiber Essay

Muscle Fiber Essay Muscle Fiber Essay MUSCULAR SYSTEM Types of Muscle Tissue: Skeletal, Smooth, and Cardiac * Skeletal, aka â€Å"striated†, aka â€Å"voluntary† – attached to bones and under conscious, willful control. Has the ability to contract (shorten) and thereby bring about movement I. Muscle and Muscle Fiber Structure: A muscle is composed of many muscle fibers (muscle fiber = muscle cell). The individual muscles are separated from each other and held in place by a covering called the FASCIA. This fascia also forms TENDONS and APONEUROSES connecting muscles to bones and muscles to muscles. A muscle also contains 3 different layers of connective tissue: Epimysium – outermost layer, surrounds entire muscle Perimysium – separated and surrounds the FASCICLES (bundles) of muscle fibers Endomysium – surrounds each individual muscle fiber Skeletal muscle fibers contain numerous nuclei and mitochondria The muscle fiber membrane is called the SARCOLEMMA and the cytoplasm is called the SARCOPLASM. Within the sarcoplasm are many parallel fibers known as MYOFIBRILS [pic] Each myofibril is made of many protein filaments called MYOFILAMENTS. There are two types: MYOSIN – thick filaments ACTIN – thin filaments Actin and Myosin filaments are arranged in an overlapping pattern of light (â€Å"I† bands) and dark (â€Å"A† bands). In the middle of each â€Å"I† band is a line called a â€Å"Z† line. The section of a myofibril from one Z-line to the next Z-line is called a SARCOMERE. The arrangement of these sarcomeres next to each other produces the STRIATIONS of the skeletal muscle fibers. Each Myofibirl is surrounded by a network of membranous channels called SARCOPLASMIC RETICULUM. Other â€Å"tubes† [pic] between the actin and myosin filaments ( the filaments slide between

Explorations in Architecture Research Paper Example | Topics and Well Written Essays - 1500 words - 1

Explorations in Architecture - Research Paper Example Site redevelopment is among the many production processes in architecture and it entails the combination of a number of inputs with an aim of coming up with the desired output in the long run. In the case of site development, the product is a design that will be able to meet the requirements and desires of various stakeholders including, the client, the Solicitors, the Architects, local planning authority, and polling consultants. The site development process is a complex one taking place through several stages and for a considerable time frame (Larson, 2012, p. 72). The redevelopment process can be divided into several main stages including However, the site redevelopment process is not necessarily a sequential process and the stages involved in most cases overlap or repeat themselves. In each respective stage, different stakeholders have the different role with the main one being offering recommendations to the client. The initial stage in the process of redeveloping the site is th e Inception/ Preparation stage (Stage A) which involves initial steps of the project design. The main task taking place at this stage includes setting up the client’s organization for the project briefing. Some of the key tasks involve the identification of the objectives of the project, the business case of the client, and sustainability aspirants. The site is also examined at this stage through providing site information and offers recommendations for any further information required. The other task includes feasibility studies preparation as well as assessing the possible options to act as guidelines to the client as he/she decides on the proceeding after this stage (Larson, 2012, p. 68). The tasks in this stage call for the hands of different stakeholders who are expected to offer recommendations on ways forward in their respective responsibilities. The people involved in this stage include the project manager and the client.

1-Why is the GLOBE Study so important to the development of Assignment

1-Why is the GLOBE Study so important to the development of multicultural studies2- How can you develop Cultural Intelligence (CQ) Is CQ related to Emotional Intelligence (EQ) - Assignment Example The GLOBE study is significant in the development of multicultural studies since it relies on support from cultural scholars like Hofstede, Schwartz, and Smith. We can develop cultural intelligence by being curious and interested in different cultures. Devising learning strategies and finding entry points into new cultures develops cultural intelligence (Rasmussen, 2014). Developing awareness about issues relating to other cultures also develops cultural intelligence. Embracing cultural diversity and accepting people from different cultures develops cultural intelligence (Rasmussen, 2014). Developing awareness on my bias towards other cultures helps one to avoid cultural ignorance. Believing in one’s ability to adapt to culture helps in understanding different cultures that defines cultural intelligence (Rasmussen, 2014). Evidently, cultural intelligence relates to emotional intelligence in that emotional intelligence is one of the components of cultural intelligence (Earley & Mosakowski, 2004). Other components of cultural intelligence include cognitive and physical intelligence. Moreover, emotional intelligence factors that relate to social competence define cultural intelligence. As such, specific aspects of emotional intelligence relate to certain cultural intelligence factors (Earley & Mosakowski,

United States Policy On China Essay Example for Free

United States Policy On China Essay The United States policy on China has a long history. In the Shanghai Communique, signed between the US and China in 1972, the United States of America acknowledged the People’s Republic of China assertion that, all Chinese on both sides of the Taiwan Strait believe there is only one China, and that Taiwan is part of the mainland. Other Communiques have also been adopted by subsequent administrations to determine various policies for the United States, on the basis of the original one, signed in 1972 by President Richard Nixon. The US later shifted its diplomatic base from Taipei to Beijing in recognition of the Mainland. In Taiwan the United States has maintained vibrant unofficial contacts in commercial and cultural aspects. America’s ‘’unofficial’’ friendship with Taiwan has being a source of discomfort for mainland China over the years. It is sad to note that in 2005 Mainland China passed an anti-secession law stating; The People’s Republic of China will turn to non-peaceful avenues to tame Taiwan, if it declares self independence. The US has had to trade cautiously when it approaches China’s internal affairs. This diplomacy has often bore fruits and avoided facing head-on the root problems. The US taking hard stances on China and Taiwan affairs can certainly be counter-productive. Hence, the justification of its present position on the said matters as matters stands. Today, the main threat to the Security of the United States is from Terrorism. Other Global challenges, are to be found in Climate change and the proliferation of nuclear weapons. To suitably address these issues the United States must engage China, to jointly tackle these problems. Taiwan has historically been allied to the US. The Taiwan Relations Act in the US domestic law allows for ‘’unofficial’’ contacts to thrive between the two countries. This status quo has to be maintained, so as to protect the traditional interests of the United States of America, while observing the protocols of the various Communiques binding China and the US. The United States stands as the only superpower with an economy that has great influence globally. China on the other hand has the number with a population of over 1 billion people been the most populated nation. Its economy has also been steadily rising as many US firm outsource their operations to China, though many do so with the prime aim of maximizing profits and cutting down their operational costs. The Chinese economic growth has certainly been â€Å"food for thought† for the policy makers. And the US residents concerned about the â€Å"job loses† East Asia is a strategic trading partner for US Companies and products. A China policy has to defend the interests of these trading companies operating in this region, from Japan to Indonesia. East Asia’s security is threatened by North Korea developing nuclear weapons. This threat can be effectively contained with the co-operation of China. The US should advocate for a policy which will eventually unite the two Koreas. In exchange of the ultimate unification of China and Taiwan, the US may opt to root for One Korea which is free and democratic. The emerging liberal Korea will open up new markets for the existing US companies found in these regions. As the grave concerns of North Korea acquiring nuclear weapons been a major US concern. The US has often seen China in a better position to pile pressure on North Korea to abandon its quest for nuclear weapons, as the US seeks for a peaceful solution to avert the nuclear proliferation: currently threatening to tear the region apart. The end of the cold war ushered in new global rivalry between the US and China solely based on historical and economic mistrusts. Rapid industrialization of China has had a ripple effect on the economies in East Asia, which now look up to China as a partner and protector, a role which was previously a prerogative of the US. Repressive politics has managed to put a check on dissenting voices within China thus enabling the leadership to look beyond the borders and assert China’s regional hegemony. Japan, though an economic power house, embraces a culture of anti-militarism and has not been at par to counter the monstrous growth of neighboring China, despite their historical rivalry. As China increases its regional influence, her other aim is to unite with Taiwan. Their modern approach to achieve this pursuit is through Soft Power. In Political Science, Military and economic power is considered as Hard Power while other means of coercion to achieve political gains such as; Cultural norms, political ethics, Uniting Ideas and accommodating Foreign Policies are classified as Soft Power. China, through its Soft Power has managed to win the trust of many countries across the Globe. Recent research indicates that, China has surpassed the US as the most trusted country in the world. China’s domestic development and stability has made it a world power and is now bent on edging out the US from East Asian affairs. After the collapse of Communism in the Soviet Union and Eastern Europe, it dawned on Chinese bureaucrats the need to consolidate power in the State. Previously an authoritative powerful State was considered a deterrent to economic growth. In China, power was centralized in the CCP. Later, the open door and reform policy led to a revolutionary change in the social-economic well-being of its citizens. The transformation of lifestyles has imbibed a sense of pride and confidence in the Chinese, breeding nationalism in the country. It is this renewed Nationalism which is a threat to the crisis in the Taiwan Strait, Chinese nationalists feel China should be forcibly united to Taiwan. Across Taiwan, political liberalization and economic empowerment has created a new Taiwanese identity. Political parties which advocate Taiwanese interests and consciousness fair better in National polls whereas parties which lean towards the Mainland are shunned. Majority in Taiwan favor the political situation to remain as it is. The rise of Nationalism in the Mainland has coincided with emergence of a Taiwanese identity. These two aspects are bound to repel any forces which aim to unite them and might even isolate the US bid to act as an intermediary. The US, recently concentrated its military might in fighting the Al-Qaeda in Afghanistan. The recent world economic crunch has also dented the military war chest of the US. In the Far East, North Korea’s acquisition of nuclear weapons has polarized the entire region. It is obvious The Japanese who looked upon the US as protector are starting to feel vulnerable. As China vows not to recognize the independence of Taiwan, it would be only appropriate to front for the remilitarization of Japan. This will eventually ease the burden on the US military in the Far East and contribute to peace and stability in the region. China and the United States can without doubt be argued to be the world’s two indomitable â€Å"super powers†. An idea has been mooted to establish CHIMERICA a G2 alliance to mediate on contentious world affairs. The two countries have however initiated the US-China strategic and Dialogue forum to tackle issues on global warming, humanitarian crisis and proliferation of nuclear weapons. Chinese authorities have adopted policies set to improve co-operation on both sides of the straits. China hopes to maintain a Status Quo in her favor; which simply means Taiwan will never be independent from the Mainland, especially taking into account its economic benefits. In 2010 the US proposed an arms sale to Taiwan which was vehemently opposed by mainland China. The US administration was to further antagonize Beijing when President Obama decided to host the Dalai Lama. The US today has its hands full in fighting terrorism at home and abroad. In the Far East, China’s increased economic might and international clout has tilted the power balance in her favor. A China Policy in tandem with the previous communiques will ease the existing security tensions in the Far East Region. The US has over time pursued a policy of close co-operation with a reformed and modernized China. This is to augur well with the over 48 Billion dollars worth of investments by US companies operating in China. The United States of America faces a formidable challenge as it tries to maintain hegemony in a region which has been transformed radically by an emerging economic power, China. Many US firms have often been accused of setting up tax heaven in China. These firms are viewed by those opposed to the whole idea of US firms outsourcing to China, as using US market to make huge profits and evading the responsibility of paying their fair share of national tax. This has forced the US lawmakers to devise ways and means to curb these loopholes, though its success rate is questionable. The Shanghai communique and others thereafter have managed to harmonize the relationship between the US and the People’s Republic of China. Each new US administration comes up with conflicting policies but which are based on the original communique, which advocates for one China. The signed documents are not binding and US interests, particularly in trade, are known to override these communiques. The above concerns raised have led policy makers on both sides of the equation to carefully assess their short and long-term policies towards each other. Some of the approaches that have been laid on the table for debate and implementation are:- Approach 1: Envision a crumbling China Most debates in America as concerns China policy tend to dwell on the emerging might of China, a big and threatening East Asian economic and military giant. Many others see a prosperous and cooperative Mainland China, which can is also be a ‘’Strategic partner’’ to the US. Rapid modernization may as well overwhelm the existing political structures in China to destabilize the country. At the moment, various provinces in the Mainland are agitating for self rule. An unstable Chinese State would reduce the government’s capabilities to contain serious vices in this vast country Industrialization in China has had its drawbacks as witnessed by the high pollution in urban areas. Stern laws are a deterrent to industries which pollute the environment. A weak, broken China will barely be able to enforce or control the resulting polluting culprits. A disintegrating China is a more serious threat to the US interests while a United China is a Strategic advantage. An American policy on China ought to advocate for a stable domestic China. As the worlds largest producers and consumers, China and the US should be in the forefront stemming global warming. To monitor levels of environmental degradation in a splintered China would be a nightmare. With a thriving and united mainland, the US can also count on Chinese support to disarm North Korea of its nuclear arsenal though peaceful negotiations. The prospects of a failing China are a disadvantage to the US trade interests in Eastern Asia, where numerous US multinationals have invested heavily. A China policy should support a strong Cohesive State; for floundering domestic China will deal a destabilizing blow externally. All the neighboring countries economies are dependant on China, a spill over effect of instability can be disastrous for the entire region. As China economy comes to par with the western world, improved lifestyles and access to information is bound to ferment discord as Citizens seek an outlet to flaunt their new wealth worldwide. A China policy should encourage cross cultural exchange between Citizens of the two States. An informed public will discard the deep rooted mistrusts of East verses West rivalries which are mostly myths. The success story of the Chinese economy would also boost the US tourism sectors as wealthy Chinese splash their wealth on US tours. Approach 2: Pursue ‘’One China’’ Dialogue In China the Taiwan issue is a matter close to the hearts of many. It is an emotional subject which can erupt negatively if not checked. The US has always been sympathetic towards Taiwan because of her liberalism and democratic ideals. This does not go down well with the Chinese who insist Taiwan is the 23rd province of the Mainland. To ease the tensions along the Taiwan Strait, China policy ought to lean on One Nation, which encompasses the Mainland and Taiwan. As mentioned before, the US can also bargain for a united China in exchange for ‘’One Korea’’ in the North. This will strategically secure North East Asia for the US as Japan is located in the neighborhood. The US should thereafter lobby for her trading concessions to be maintained. A sound and trusting relationship with China will eventually ensure world peace. Though some may feel that the US policy at times are viewed by many around the globe to be a bit forcefully, China’ s policy especially on foreign issues has been a bit laid back. Whereas, the US may favor sanction of countries that it considered a threat to its national security. China has not been in favor of those sanctions and may only favor them as a last result. When it comes to China’s internal affair especially on human rights issues, media freedom and democracy the Chinese have not taken lightly the US offshore comments on its internal affairs. It may seem that the standards of human rights issues are as far as the east is from the west when comparing china and the US. Across to the North East Japan’s economic muscle may eventually arouse Nationalism fronting for the re-armament of their country. After the testing of Nuclear weapons by North Korea, Japan must be feeling threatened. The emergence of new political players in Japan who profess aggressive military ideals can not be entirely ruled out. Historically a highly militarized Japan has been proved to be a global tyrant. It is whispered that ‘’ The Japanese have never learnt from their past military crimes’’, so they might as well be contained. Plus, given that Iran is also pursuing nuclear weapons and more nations are joining the nuclear club. Japan which has been traditionally enjoying military and economic superiority may be forced to rethink its policy. Though, China cannot be said to be a threat to Japan’s national security. The US has been advocating for nuclear non-proliferation and whether it will be able to convince the Chinese to reduce its nuclear stock pile is another hard rock to crack. The process of pursuing ‘’One China’’ Policy will maintain the Status Quo, China is known to prefer things to remain as they are, while plotting ways of controlling Taiwan. The US is a major supplier of arms to Taiwan and as things stand, the Status Quo serves well the profits of US multinationals. The rise of Taiwanese Identity has altered the mindsets in the Island, where majority now are against reunification with the Mainland and prefer the Status Quo remain. The split in the two China’s was fueled by Nationalists and Communists, as found in Taiwan and the People’s Republic of China respectively. It is highly probable that integrating the two will strengthen the renewed Nationalism in the Mainland. Political optimists believe China will eventually transform itself into a Democracy, though the process might take a while. With fast changing technology especially the fast growth of the internet China may find it hard to maintain its control of information freely flowing within its borders and would be forced to embrace democracy as viewed by the Americans. Some may argue that the US is playing double standards when it advocates for democracy whereas its own records are questionable. Especially, when Issues related to fighting terrorism are concerned. With some of the view in China and many other nations within the region feeling that the US policies should be toned down and they should bring more dialogue on the table. Approach 3: Engage Top-level Bureaucrats The US-China Strategic and Economic Dialogue initiative is an example of Top-level bureaucratic engagement. The US Secretary of State heads the team in this initiative while the Chinese delegation is led by the Deputy Premier. High level consultations between the two countries have in the past opened the way for China to join the World Trade Organization. Bi-lateral Summits by the Presidents of the two powers have in the past yielded reforming solutions to global issues. With almost two digit growth rate been recorded by China, one may project and see that China may soon overtake the US economy which is growing at a much lower rate than China. Comparing the two countries one may see that the national cake is more evenly distributed in America than China. Even though the wide gap between the poor and rich may at times benefits the US in the sense that they can outsource labor intensive projects at a relatively lower cost. Meetings between the Top leadership increase the level of Trust and diminish any hostile perceptions held. Apart from China, the US should play the role mediator in issues affecting the East Asia region. America’s policy in the region will determine the relations with China. US national interests in diplomacy, military and economics will only be well protected when top government executives engage directly with the leadership of this region. US standing among the Nations of East Asia will affect China’s views on issues. The US diplomats should push to strengthen existing alliances, while assessing the composition and capacity of stationed troops to fulfill their missions effectively. China should also be engaged so as to participate in regional issues such as counter terrorism, Disaster management and peacekeeping. To check on North Korea, Trilateral consultations with the Republic of Korea and Japan should be intensified. Further consultations with Beijing and Moscow needed to pressurize Pyongyang to cede developing nuclear weapons. Within the East Asia region, the US should support sound structural economic reforms in particular countries. This will provide the foundation for a sustainable economic growth in the 21st century. Aid ought to be granted to establish regional institutions which are comfortable with America’s involvement in East Asia affairs. Approach 4: Arms Trade On January of 2010, the US was closing a deal worth $6. 4 billion selling arms to Taiwan. Mainland China immediately threatened to impose restrictions on the US firms selling the arms. PRC later suspended consultations on certain regional and international issues. The US gesture (arms sale), was seen as a snub to the spirit of ‘’One China’’. However the US-Japan alliance is favorable to the interests of China. Japan, due to her bloody military past is viewed with suspicion in the region. The US has effectively put on check any Japanese military ambitions. China has in the past borne the brunt of Japan’s military might and is comfortable with US limiting her capabilities. Japan is a nation with great capability when it comes to acquisition of military superiority. It has not lately been in the arms race seen within the region, which has played very well with the Chinese. This can partially be attributed to the US check and balances on Japan. Though the whether the status quo remains is a thorny issue that would need to be addressed in future. Across Japan, North Korea is flexing her nuclear muscle from a tightly closed and controlled society. This scenario best presents the US with an opportunity to re-arm Japan on terms strictly dictated by the US. Thereafter this process will eventually offer US firms a lucrative avenue to invest in Japan’s, National Security industry. The level of militarization will however be in tandem with China and Russia’s aspirations, who can also act as mediators in the balancing of power along the Sea of Japan.

Dell Incorporated :: essays research papers

The computer industry has benefited from the explosion of home computer usage and has become one of the most competitive industries in the world. With technology growing at amazing paces, many of the computer companies have fallen behind and even out of the industry since the development of the computer. Only the strongest companies have been able to be profitable and efficient. Dell Inc. is one of the few corporations to be able to remain at the top of the market. Dell began as the vision of Michael Dell. The company began in 1984 with a simple business concept to build computers to order and to sell directly to customers. Dell has a history of achieving double-digit increases in annual sales. To maintain this growth, Dell is faced with many challenges in maintaining it’s distinctive capabilities and using objective analysis to ascertain it’s strength’s, weaknesses, opportunities, and threats. â€Å"Dell's vision is to work closely with our development partners to provide 100% perceived availability to the application environment.† "Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve.† In doing so, Dell will meet customer expectations of: highest quality, leading technology, competitive pricing, financial stability, and individual and company accountability. From the nine essential components of a mission statement, Dell’s mission statement includes: products or services, markets, technology, and concern for survival, growth, and profitability. The most important value to Dell is to satisfy their customers and the second most important value is to be profitable. Dell has three distinctive capabilities which consist of: 1) selling products directly to consumer’s which eliminates the markups of resellers 2) build products as they are order, which eliminates overstocked products and 3) having the ability to respond quickly to customers who experience problems with their products.

Behavior Modification and Needs

In many companies, managers struggle to improve or motivate employee actions or behaviors to get desired results. Many managers turn to organizational behavior modification. Behavior modification is used in organizations to shape individual behavior though the use of positive and negative consequences. Organizational behavior modification relies on several factors including, the law of effect, alternative consequences, schedules of reinforcement, and understanding human needs, to successfully operate.The law of effect states that a person tends to repeat behavior that is accompanied by a favorable consequence. For example, if an employee is recognized and encouraged for going above and beyond for a customer, the employee is more likely to repeat this action. For the law of effect to remain effective, a manager needs to recognize what the employee see’s as major consequences, and must be able to respond in a way that the employee will see the connection between their actions an d the consequence.An employee doesn’t always have to learn from personal experience. The theory of social learning suggests that employees are likely to learn by observing the actions of others and understanding the consequences that others are experiencing. Through the law of effect, the employee is able to connect the relation of; good actions equal good consequences, therefore motivating the employee to act in a positive way. Once a manager has indentified the employee’s behavior, the manager needs to decide on the alternative consequences he/she wants to apply.Alternative consequences include: positive reinforcement, negative reinforcement, punishment, and extinction. The key to alternative consequences is to make the consequence contingent on the employee’s correct behavior. Through the use of these consequences, employees and managers will be able to accurately assess the result or planned result of an action. Once a manager monitors an employee’s b ehavior and learns how often or how well the employee is performing, the manager can determine the type of consequence to be applied.Once a frequency has been established the manager can create a standard, or a baseline, against which employee improvements can be made. A manager will then decide of continuous reinforcement or partial reinforcement is called for. Continuous reinforcement is when reinforcement accompanies each correct behavior by an employee. Partial reinforcement occurs when only some of the correct behaviors are reinforced. Scheduling reinforcement allows a manager to stay consistent in expectations and consequences.Though the behavior modification model is popular amongst organizations, many have criticized it’s functionality from a human needs perspective. Human needs are a driving force in individual decision making. The behavior modification model focuses on the nature of the items that may motivate a person. However, a manager cannot observe or monitor a person’s needs. Because of this, it is important that a manager understand employee needs when using the behavior modification approach